Loco Java, LLC is a start-up company that was formed in the beginning of November 2004.  The name Loco Java was a name of a pug  I started with ten years ago and has stuck around our kennel for years.  We started our championship bloodline from this one pug.  The name to me signifies the start of a prosperous venture with endless possibilities.  I have had a dream of owning a coffeehouse in my home town for about 10 years.  This is how Loco Java, LLC came to be.  The logo design is an owl carefully ripping through the paper sign, signifying the atmosphere of the company: relaxing and wide awake from the caffeine from our products.  I used the owl because of our projected hours of service.  Even the logo is well thought out as to what my business will target.  Last but not least, I wanted a logo that when you see it you have the perception of it being a franchise chain.  This is ultimately the future of this company’s goals.